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2008 has augured quite well for 101.1 Yes FM.  MBC's premier contemporary music  station is launching a series of slogans to establish stronger brand recall.

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MBC LAUNCHES 5-YEAR RETROSPECTIVE ON ALIWAN FIESTA PDF Print E-mail
Written by Administrator   
Wednesday, 07 July 2004
In tribute to the men, women, and children who have   shaped Aliwan Fiesta into what it is today, MBC   commissioned cultural affairs specialist Susan Isorena-Arcega to document the festival's first five years by sifting through the myriad photographs taken by various lensmen, and compiling them into a slim volume that captures the essence of the Filipino fiesta.
aliwan_book_cover.jpgArcega takes readers on a journey throughout the archipelago, touching on the Pinoy's festive psyche, developing a multi-pronged treatise on what festivals are rooted in, and dwelling on aspects of cultural heritage as seen through dance and craftsmanship.  Photographs by Josaias de la Cruz, Joey de Leon, and Rico Gonzales provide the stunning imagery which were ably laid out and digitalized by Stompworks Graphics.

Festivals being a cornucopia of sights and sounds, it was hard to capture the many nuances of the Aliwan Fiesta in one slim volume.  It is, after all, a feast for the senses.  But MBC hopes that with this initial attempt to document its first five years, the broadcast network can do justice to the thousands of fellow Filipinos who, year after year, passionately labour for months to bring out their very best – for the sheer joy of entertaining others. 
Last Updated ( Tuesday, 01 July 2008 )
 
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