| MILLIONS TO BE WON IN MBC RADIO PROMOS |
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Currently ongoing is Tuseran’s KaKaubong Kwento promo. Listeners send in their entries with either three empty foil packs of Tuseran capsules or one empty box of Tuseran syrup. A chosen entry automatically wins P500. If he can share a Kakaubong Kwento on air, he gets another P500.
Wyeth Consumer Health Care’s Cash-a-Text promo enabled a mere P50 purchase of Clusivol, Dimetapp, or Robitussin to earn one raffle entry, with a cool million given away during the grand draw. Globe’s Radyo Bonanza, in turn, featured their OFW Family Packs or Tipid IDD cards corresponding to coupons that were used for various games and booth activities at their OFW Family Fair.
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MBC sales and marketing staff are proud of client-initiated promos have become a big hit with radio listeners.Sold Minutes Per Day
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| MBC LAUNCHES 5-YEAR RETROSPECTIVE ON ALIWAN FIESTA |
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| Written by Administrator | |
| Wednesday, 07 July 2004 | |
In tribute to the men, women, and children who have shaped Aliwan Fiesta into what it is today, MBC commissioned cultural affairs specialist Susan Isorena-Arcega to document the festival's first five years by sifting through the myriad photographs taken by various lensmen, and compiling them into a slim volume that captures the essence of the Filipino fiesta. Arcega takes readers on a journey throughout the archipelago, touching on the Pinoy's festive psyche, developing a multi-pronged treatise on what festivals are rooted in, and dwelling on aspects of cultural heritage as seen through dance and craftsmanship. Photographs by Josaias de la Cruz, Joey de Leon, and Rico Gonzales provide the stunning imagery which were ably laid out and digitalized by Stompworks Graphics. Festivals being a cornucopia of sights and sounds, it was hard to capture the many nuances of the Aliwan Fiesta in one slim volume. It is, after all, a feast for the senses. But MBC hopes that with this initial attempt to document its first five years, the broadcast network can do justice to the thousands of fellow Filipinos who, year after year, passionately labour for months to bring out their very best – for the sheer joy of entertaining others. |
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| Last Updated ( Tuesday, 01 July 2008 ) |
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