MBC sales and marketing staff are proud of client-initiated promos have become a big hit with radio listeners.  Foremost of these is Unilever’s Huli ang Sarap, Huli ang Pa-Premyo promo for Knorr Sinigang Mix.   Now on its second season, the raffle promo requires participants to simply send one empty pack of any variant of Knorr Sinigang Mix for the chance to win up to P10,000 in the grand draw, apart from cash prizes for the weekly draws.

Currently ongoing is Tuseran’s KaKaubong Kwento promo.  Listeners send in their entries with either three empty foil packs of Tuseran capsules or one empty box of Tuseran syrup.  A chosen entry automatically wins P500.  If he can share a Kakaubong Kwento on air, he gets another P500.

Wyeth Consumer Health Care’s Cash-a-Text promo enabled a mere P50 purchase of Clusivol, Dimetapp, or Robitussin to earn one raffle entry, with a cool million given away during the grand draw.  

Globe’s Radyo Bonanza, in turn, featured their OFW Family Packs or Tipid IDD cards corresponding to coupons that were used for various games and booth activities at their OFW Family Fair.