Showcase
 Close
tambalannew.jpgUndisputedly on top of the ratings game for five straight years now, Love Radio 90.7 shakes thing up in the airwaves a little more and updates its format that has been copied by every other FM station in the country.
Read more...
 

Members Login

Please register to get your own MBC Sales membership details, contacts and communication preferences.

After registering, dowloads of our Rate Cards and Flyers will be available.
..........................................................





Lost Password?
No account yet? Register

Members Menu

Downloads

Who's Online

MBC ; A History of Leadership Print E-mail
MBC traces it roots back to “ the voice of the Philippines” – KZRH, the oldest radio station in the Philippines which first went on air back in June 15, 1939. KZRH was so successful that within two years operation, it opened a sister station in Cebu City – DYRC. After WWII,  KZRH and DYRC dusted off their old microphones under the leadership of two prominent businessmen Ambassador JM Elizalde and his brother Manuel, who christened the new network as Manila Broadcasting Company.
 
mbc_building.jpgKZRH became the first station to go nationwide simulcast from Basco to Jolo in July 15, 1949. Later that year, under the directive of the Swiss Radio Commission, the ‘K’ in all local radio stations was replaced with the letter “D”, thus, DZRH was born.
  
MBC crossed over to FM band with the opening of DZMB, known as Love Radio Network playing adult contemporary music. In 1996 the vision "One Nation One Station” was conceived by current MBC Chairman Fred J. Elizalde. DZRH expanded its footprint to cover an unprecedented 97 percent of the Philippine archipelago. To date, DZRH is the only station in the country which is on 24 hour nationwide stereo quality simulcast via satellite to relay stations located in key provincial cities. The 90’s saw MBC further expanding its network with the addition of YES – FM, Radyo Natin, HOT – FM, and Aksyon Radyo.

 

MISSION AND VISION

The minds of the people comprise an unlimited market. Our rapid growth and success in this limitless market is determined by our creativity, effort and skills. We will achieve this by providing people with the best fun and entertainment which is world class. This is our focus in generating core business in areas such as media, real estate, merchandising and leisure.

Last Updated ( Tuesday, 05 February 2008 )