| 96.3 WRock Now an MBC Station |
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Currently the top-rating niche station in Metro Manila, DWRK’s entry into the MBC family -- already the home of the two highest-rating stations on the FM band -- is viewed as an even bigger boost to the network’s over-all audience share, with aggregate advertising revenues set to propel to even higher levels.
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Manila Broadcasting Company marked another milestone in the history of Philippine radio through its acquisition of Login
| THE BIRTH OF THE EASY ROCK NETWORK |
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A new network logo and individual station logos have been designed for the new Easy Rock network. The tag-line has likewise been changed to “Just the Rite Rock.”
Easy Rock presents the cream of adult contemporary music from the 70s and 80s in a soothing mix with soft rock hits and rhythmic alternative sounds, while accommodating today’s powerful ballads and lush vocal melodies.
Apart from 96.3 Manila, Easy Rock also broadcasts over eight other provincial stations, namely Baguio 91.9, Cebu 102.7, Iloilo 92.3, Boracay 93.5, Cagayan de Oro 96.9, Davao 105.1, General Santos City 94.3, and Zamboanga 97.9 |
VP for FM Radio Operations Juan Elizalde recently announced that effective May 18, 2009, DWRK was re-branded as 96.3 Easy Rock –ending 20 years of the station broadcasting under the WRocK brand.
With our sights trained on the B, C1, and broad C2 markets, Easy Rock’s programming directly targets car owners, young executives, and working class professionals. Consistent with the previously established brand of WRock, it will feature “less talk, less noise, more music.”
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