In this day and age when technology seems to be leading the way for media entities and advertisers converging on the marketing turf, manila Broadcasting Company has taken a decisive two-pronged approach to establishing their clients’ brands and increasing sales.

Fully cognizant of its target listeners and having mastered its programming thrusts, MBC is going heavy on both activation and integration in its bid to convince advertisers that radio is a highly potent medium in reaching mass audiences.

MBC has stepped up its thrust towards special events and promotional activities which enable both the products and the station to effectively increase revenue. Tapping into the consciousness of Pinoy mass audiences, MBC takes inherent socio-cultural phenomena and makes them tick.

At the same time, through creative thinking by the staff and high-quality execution by their announcers, MBC stations have translated a traditional broadcasting technique like talk-radio and soaps into productive and impacting forms of integration or product replacement that have become increasingly more efficient in moving brands across a complex media landscape. And clients such as Unilever, Procter and Gamble, San Miguel, Tanduay, United Laboratories, rival telecom giants Smart and Globe, Along with new and emerging players in the business sector have realized that MBC’s iconic radio personalities tremendously improve product recall.