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...MBC Goes Heavy on Action and Integration |
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Written by Web Master
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Saturday, 12 June 2004 |
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In this day and age when technology seems to be leading the way for media entities and advertisers converging on the marketing turf, manila Broadcasting Company has taken a decisive two-pronged approach to establishing their clients’ brands and increasing sales. Fully cognizant of its target listeners and having mastered its programming thrusts, MBC is going heavy on both activation and integration in its bid to convince advertisers that radio is a highly potent medium in reaching mass audiences. MBC has stepped up its thrust towards special events and promotional activities which enable both the products and the station to effectively increase revenue. Tapping into the consciousness of Pinoy mass audiences, MBC takes inherent socio-cultural phenomena and makes them tick. |
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Last Updated ( Monday, 21 July 2008 )
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STILL ON TOP OF THE RATINGS |
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Written by Administrator
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Monday, 09 August 2004 |
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 It's been five years, and 90.7 Love Radio is still topping the FM ratings. In the recent surveys by AGB Nielsen and the Radio Research Council, Love Radio emerged number one, with a rating of 2.91%, at an audience share of 26.5%, and has been publicly acknowledged as the station to beat. Much of its success lies in the station's efforts to establish itself as a brand.
Starting off with a tagline that even the MBC top honchos felt was too long, Love Radio translated a child's innocent query into a brilliant marketing pitch. Indeed, “Kailangan pa ba'ng i-memorize yan?” readily got deeply ingrained in the consciousness of the listening public and eventually became street jargon.
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Last Updated ( Tuesday, 01 July 2008 )
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