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96.3 WRock Now an MBC Station

wrock_logo.gifManila Broadcasting Company marked another milestone in the history of Philippine radio through its acquisition of DWRK, more popularly called 96.3 WRocK, under a memorandum of agreement with ACWS-United Broadcasting Network Inc. and Exodus Broadcasting Company.

 

Currently the top-rating niche station in Metro Manila, DWRK’s entry into the MBC family -- already the home of the two highest-rating stations on the FM band -- is viewed as an even bigger boost to the network’s over-all audience share, with aggregate advertising revenues set to propel to even higher levels.    Armed with the same business foresight that has seen it through seven decades as a media conglomerate to reckon with, MBC now sets out to carve its niche among youthful A-B listeners who favor light rock music.   WRocK presents the cream of adult contemporary music from the 70s, 80s, 90s and 2000s.   Named Best FM station in the 2000 Golden Dove Awards, DWRK is sure to add more feathers to the MBC cap. 

 

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